On the morning of October 11, the inaugural China Broadcasting and Television Quality Creation Conference kicked off with an opening ceremony and main forum in Beijing.
The theme of the main forum was “More Quality, Broader Dissemination, Better Experience,” featuring representatives from regulatory agencies, broadcasting and television organizations, online audio-visual platforms, film and television production companies, as well as artists and critics who delivered keynote speeches. During the event, two significant reports were released: the “China Broadcasting and Television Multimedia Development Report” and the “2023-2024 Broadcasting and Television Big Screen Viewing Data Report,” which outlined notable changes in the national broadcasting and television landscape.
The “China Broadcasting and Television Multimedia Development Report” indicated that since the beginning of 2023, the integration of broadcasting and online audio-visual services has been progressing simultaneously. The report emphasized a balanced approach to ideology, public service, and technological industry attributes, while implementing targeted strategies across broadcasting networks, IPTV, OTT, and the internet. As a result, significant advancements and achievements have emerged across various sectors.
The current state of broadcasting and television involves a fusion of online and offline content, synergy between large and small screens, a complementary relationship between long and short videos, and an emphasis on both artistic expression and technology. The total follower count for the account matrix of the National Broadcasting New Media Alliance, which comprises 100 member organizations, has reached 2.76 billion. Upholding the principle of serving the people, initiatives have seen substantial success, with over 80% of cable TV and IPTV households now tuning in to live broadcasts. Additionally, 200,000 hotels and 11 million hotel rooms have adopted convenient television viewing options, while 560 million terminals for cable TV, IPTV, and internet TV have witnessed fee reductions of over 50%. Over 200 million television users have essentially achieved the capability of controlling all viewing activities with one remote.
The “2023-2024 Broadcasting and Television Big Screen Viewing Data Report” highlighted a remarkable increase in viewership for both large and small screens since 2023, showcasing a trend of explosive growth. According to statistics from the China Audio-Visual Big Data (CVB), the activity rate of users watching live broadcasts on large TV screens began to rise monthly from August 2023, surpassing levels seen in the previous three years by February 2024. This upward trend continued from June to August, marking the highest engagement in nearly four years.
To further enhance the supply of quality content, the National Radio and Television Administration launched a “Reviving Classics” channel, reaching over 58 million households and accumulating more than 1.1 billion viewing hours. In recent years, China’s high-quality audio-visual content has not only enriched the cultural life of domestic audiences but has also gained popularity and recognition internationally, making it a key element in cultural outreach.
The main forum also announced the winners and nominees for the 2023 “Audio-Visual China, Global Broadcasting” awards for outstanding works and promotional agencies.
The conference, taking place from October 11 to 13 in Beijing, serves multiple purposes including creative leadership, theoretical discussions, recognition of excellence, talent development, industry collaboration, and market services while featuring innovative content and highlights. Structured as “1+12+9,” the event encompasses various aspects of quality creation in broadcasting and television—beyond the opening ceremony and main forum, there will be 12 parallel forums and 9 supplementary activities.
The conference has attracted participation from approximately 1,000 industry institutions and over 5,000 representatives nationwide, invigorating innovation and promoting high-quality development in the broadcasting and television sector.
