An online platform recently released an observation report that reveals a fascinating trend among travelers during the National Day holiday: a clear preference for “slow-paced” tourism. This approach emphasizes relaxation and enjoyment, away from the usual hustle and bustle.
This year, travel styles such as “county tours,” “mini getaways,” and “therapeutic trips” really took off, capturing travelers’ desires for a more laid-back vacation experience. When it comes to destinations, major cities like Beijing, Shanghai, Chengdu, Guangzhou, Hangzhou, Nanjing, Chongqing, Xi’an, Shenzhen, and Wuhan dominated the list of the top ten most popular spots. Among the 100 hottest destinations, however, places like Huangshan, Aba Tibetan Qiang Autonomous Prefecture, Datong, Linyi, Zhangjiajie, Kaifeng, Shangrao, Yinchuan, Shenyang, and Hohhot have emerged as the fastest-growing locales.
Interestingly, young travelers are significantly driving the surge in “county tours,” which has resulted in an impressive 40% year-on-year increase in daily orders for this type of tourism. The top ten fastest-growing county destinations include Xixian in Linfen, Ruicheng in Yuncheng, Helan in Yinchuan, Yichuan in Yan’an, Shangnan in Shangluo, Yingxian in Shuozhou, Ning’an in Mudanjiang, Zhijin in Bijie, Qihe in Dezhou, and Renhua in Shaoguan, with each seeing growth rates exceeding four times compared to last year. Notably, three of these counties are located in Shanxi Province, highlighting the growing interest in exploring the region’s rich ancient architecture, a trend boosted by the popularity of certain video games.
